The NicheSpotted blog

Strategy for indie developers

Data-backed guides on finding App Store opportunities, ASO, and building sustainable indie businesses.

ASO10 min read

App Store ASO: the 7 things that actually move the needle

Most ASO advice is recycled from 2019. This guide covers what actually drives keyword ranking and conversion in 2026, based on data from 500,000 analyzed apps.

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Strategy7 min read

How to validate an app idea before writing a single line of code

Building first and validating second is the most expensive way to test an idea. Here is a four-step validation framework that takes a weekend and costs nothing.

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Strategy9 min read

The real reasons indie apps fail (and none of them are the code)

After analyzing 500,000 apps, the pattern is clear. Failure is almost never a technical problem. Here are the five strategic mistakes that kill indie apps before they have a chance.

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Markets8 min read

How to find App Store opportunities in international markets

The US App Store gets all the attention. Meanwhile, Japan, Germany, and South Korea have less competition, different keyword dynamics, and comparable revenue potential.

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